A Glam Punk Fashion Collaboration

Creating a successful fashion collaboration is no small feat.  After months of hard work, all of the details need to fall into place at just the right time.  For Victoria’s Secret and Balmain’s recent collab, every thing that needed to go right did.  Since the two companies share some common footing branding-wise, the resulting capsule collection was critically and also financially successful.  In November, Balmain teamed with VS to create a runway collection that put a glamorous spin on classic punk style.  Victoria’s Secret stores sold the pieces beginning on December 6, and then quickly sold out of many items.  So if you would like to learn more about this fruitful collaboration between the two brands, you can read more on Fashion.Luxury.