“I had no fun. My family was too serious.” -Miuccia Prada
The Prada brand was founded in the early part of the century by the patriarch of the family, Mario Prada. Located in the heart of the luxury district in Milan, Prada leather trunks and bags became the go-to line for Italian nobility. Mario Prada refused to allow women to work in his business, so it was ironic that when he finally stepped down his daughter took the helm. His son refused to join the family business, so his daughter kept it alive. It was his granddaughter, Miuccia Prada, who catapulted the brand into the iconic fashion house that it is today. Learn more about the fascinating story behind the Prada name.