Lifestyle magnate and billionaire heiress Aerin Lauder was born into the style business. As the granddaughter of Estée Lauder, she has fashion and good taste in her blood. Aerin has held executive roles in her grandparent’s organization since 1992 after graduating from the University of Pennsylvania. In addition to currently serving as the brand’s Style and Image Director, she has recently launched her own empire of lifestyle brands. So, explore the many beautiful offerings of the World of Aerin and their home line below.
The Concept
Lauder had very specific goals in mind with the launch of World of Aerin within the Estée Lauder Corporation.
Based on the premise that living beautifully should be effortless, the brand develops curated collections in the worlds of beauty, fashion accessories, and home décor. With a passion for art, travel, fashion, and design, Aerin’s own lifestyle serves as a focal point of inspiration for the brand. Classic, but always with a modern point of view, every piece is created to make life more beautiful, with a sense of ease and refinement.
Beauty
It is no wonder that Aerin would start with her family’s legacy of beauty offerings. The makeup is soft and also earthy, reflecting Aerin Lauder herself.
AERIN Beauty is a luxury fragrance brand inspired by the signature effortless style, aesthetic point of view, and heritage of its founder, Aerin Lauder. The brand capitalizes on Aerin’s femininity, her belief in tradition, her passion for flowers, art and travel, and her history in fragrance creation. AERIN Beauty allows women to embrace being feminine and pretty through a curated wardrobe of fragrances and effortless rose essentials that are very personal to the woman who is wearing them.
Fashion
The lifestyle brand’s fashion line is elegant and sophisticated, yet firmly rooted in reality. There are no five-inch stilettos here, in fact, World of Aerin only offers shoes in flats, because that is what Aerin herself prefers! The inspiration for these styles came from the Hamptons and also focus on natural textures and colors.
Home Decor
Aerin Lauder’s home decor line is nothing if not luxurious. There is a variety of gorgeous home decor accessories that ooze sophistication. Themes of blue and white flow throughout the line along with a variety of metals and natural materials. Shagreen and brass are a particular favorite that is nothing if not timeless. For those who love this style, we also recommend reading Aerin Lauder’s inspirational book, Beauty at Home.
My first-ever book, Beauty at Home, features beautiful pictures from photographer Simon Upton and is full of tips and lessons I’ve used throughout the years on how to live a beautiful life. I hope you enjoy reading it as much I enjoyed creating it. -Aerin Lauder
Fragrance
The extensive fragrance line has been a particular passion for the World of Aerin.
The AERIN Fragrance Collection is a modern wardrobe of fragrances that provides an escape to experience something different with each fragrance. Every scent is created with the finest ingredients in inspired and distinctive combinations. The Rose Collection is a carefully edited selection of Rose bath and body products featuring a unique floral infusion.
While Aerin Lauder may have started out with a legacy in the beauty industry at Estee Lauder, it’s clear she has paved her own path to success. Her highly successful lifestyle brand not only encompasses her family’s roots in beauty and fragrance but also expands into the world of home decor. World of Aerin is truly a brand all of its own. For more similar to Aerin’s signature luxurious style, explore How to Design a Luxury Minimalist Lifestyle.
