This week’s .luxury spotlight shines on Iris Schwartz and her new .luxury website, IrisSchwartz.luxury. Iris is a trend leader with impeccable taste that compels her to seek out the most sought after fashions. Her eye gravitates to the most gorgeous fabrics in the world which she then turns into luxurious high fashion accessories. We conducted a quick interview with Iris to determine how she believes the .luxury top level domain has affected her branding.
If your company is properly branded, your customers should have a positive opinion of your product before they even begin shopping. Iris spoke to us about the unspoken associations a .luxury domain name gives to her brand and her products.
.luxury: What made you select a .LUXURY site?
Iris Schwartz: People already know that my personally designed products are luxury because of the association of the website. Business to consumer is my goal. All of the pieces are handmade and hand-sewn right here in New York City. From fur to lace — I have it all. Customers will understand that a .luxury domain represents my products that are pricey, [are] of quality, and are elegant.
Once your company has that established branding, it is crucial to make sure your product is reaching its intended audience. A .luxury domain can bring those customers to you.
.luxury: How is having has a .LUXURY site elevated your brand?
Iris Schwartz: …I am trying to attract the luxury market. Woman who are high profile — black tie and red carpet ready. Or anyone who wants to have that special piece for a nice occasion. Do you know anyone who is interested in a trunk show? I can come to you!
IrisSchwartz.luxury has only been up and running for a few months, but Iris is already ready to tell others that having a .luxury domain is worthwhile.
.luxury: Would you recommend a .LUXURY domain name to others?
Iris Schwartz: Yes, of course!
We wish Iris the best of luck with her online boutique. If you are ready to elevate your brand and reach a luxury audience, apply for a .luxury domain name today!