Often runway fashion is referred to as haute couture, but this is not entirely accurate. Fashion brands must go through a rigorous process to be able to declare themselves a real haute couture brand. Do you know what it takes to be an actual haute couture fashion house? While you may have heard the term used to describe any bespoke, high fashion designs, in reality haute couture is a protected term that may only be used by select fashion houses of the highest quality.
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