Rolex, the watch brand, and Daytona, the exciting beach race, were born at about the same time. Both Rolex and Daytona would go on to become iconic; one as an unparalleled symbol of wealth and fashion, the other as a hugely popular sporting event. As they both developed, the brands forged a relationship that has endured to this day. Learn about the history behind this iconic watch, as well as how it became linked to one of the most exciting races in American history. Enjoy our article about the Rolex Daytona watches to learn the history behind this iconic timepiece.